Zoho CRM vs Salesforce IQ: Which one is the better option?
Managing customer relationships can be quite challenging, especially when you have high sales volume. In today's market, CRM Software plays a critical role in automating the company's sales and customer service activities. The market has many CRM solutions with similar features and functionality, choosing the right one can be complicated. Two eminent names in the industry are Salesforce IQ and Zoho CRM. So, let's compare each of their features, usability, and pricing.
Features Comparison:
Zoho CRM and Salesforce IQ have similar features for managing customer data, sales forecasting, and marketing automation. However, there are some differences in features that set them apart.
Zoho CRM:
Zoho CRM offers end-to-end sales management solutions, including different features that can help your business boost its sales revenue. Some notable features of Zoho CRM are:
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Marketing automation: Zoho CRM allows automating your marketing activities, including lead generation, email marketing, and social media marketing.
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Lead management: You can keep track of leads and automate follow-up processes using custom workflows.
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Sales forecasting: Zoho CRM uses AI algorithms to predict sales revenue and track sales performance.
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Mobile app: You can access all Zoho CRM features from its mobile app, providing more flexibility to your sales team.
Salesforce IQ:
Salesforce IQ offers an extensive set of features that cater to companies of all sizes. Salesforce IQ is a combination of Salesforce CRM and Relationship Intelligence technology. Some notable features of Salesforce IQ are:
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Salesforce Engage: It's a powerful email marketing automation tool that helps automate end-to-end sales processes.
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Customizable dashboards: Sales reps can create their dashboards and get real-time insights into sales pipeline.
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Email intelligence: Salesforce IQ analyzes email data to track and analyze communications effectively.
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Native mobile app: Salesforce IQ provides native mobile apps for IOS and Android to ensure maximum flexibility.
As seen, both CRM solutions offer extensive functionality with unique options to boost your business's productivity.
Usability:
Another important aspect of CRM is usability. The software that is easy to use, adaptive, and flexible can save your team's time and effort. Below is a usability comparison of both solutions:
Zoho CRM:
Zoho CRM has a user-friendly interface that is easy to understand, even for non-technical users. Its drag-and-drop customization tools make it easy for the team to customize their dashboards according to their needs. The software's flexibility allows it to integrate with over 40 business apps.
Salesforce IQ:
Salesforce IQ has a moderate learning curve; its user interface is innovative and flexible, allowing users to customize their dashboards more efficiently. Salesforce IQ is known for its excellent collaboration tools such as Chatter, which allows teams to collaborate and share information seamlessly.
Pricing Comparison:
One of the significant factors businesses consider when choosing CRM is pricing.
Zoho CRM:
Zoho CRM offers diverse pricing plans that cater to businesses of all sizes with reasonable pricing. The pricing starts at $12 per user per month and can go up to $100 per user per month, depending on the features and number of users.
Salesforce IQ:
Salesforce IQ offers pricing based on customization and business requirements. It starts at $75 per user per month and can go up to $450 per user per month, depending on the level of customization.
Conclusion:
Zoho CRM and Salesforce IQ are both excellent CRM solutions that offer extensive functionality, customization features, and usability. Your choice between the two will depend on your business requirements and budget. Zoho CRM is an affordable option for small businesses, while Salesforce IQ is an excellent option for enterprises.
We hope that this comparison has helped you make an informed decision about which CRM suits your business needs.
References:
- Zoho CRM. (2022). Pricing. Retrieved from https://www.zoho.com/crm/pricing.html.
- Salesforce. (n.d). Salesforce IQ. Retrieved from https://www.salesforce.com/products/salesforce-crm/salesforceiq/.